From 24 to 25 August, the Minister of Culture Indrek Saar will visit Stockholm, Sweden with a delegation comprised of several creative industries entrepreneurs, investors and representatives of related support structures. This is the first visit by a business delegation led by the Ministry of Culture.
According to Minister of Culture Indrek Saar, the state must continually look for new opportunities for providing entrepreneurs with additional help in order to reach foreign markets and bring investments to Estonia. “The Ministry of Culture is responsible for the promotion of creative industries, and therefore, combining a visit of a business delegation and cultural diplomacy is a natural step. The primary purpose of the visit is to provide Estonian entrepreneurs with the opportunity to become familiarised with the Swedish success story and help them find cooperation partners. The additional focus is Narva, and we wish to introduce this city, which has great potential, to Swedish investors,” added Saar.
During the visit, meetings will be held with representatives from the Swedish Ministry of Enterprise and Innovation, and the Swedish Ministry for Foreign Affairs, as well as Transformator Design, a company dealing with service design, the innovation department of telecommunications company Telia DviX and several other organisations. Minister of Culture Indrek Saar will also meet with the Estonian community in Sweden. Estonian and Swedish creative enterprises are also invited to the concert by the Estonian Festival Orchestra conducted by Paavo Järvi at the Berwaldhallen and a reception at the Fotografiska museum.
According to Sven Aulik, the Sectoral Manager at the Trade Development Agency of Enterprise Estonia, Sweden is known as a promoter of innovative creative industries, and is one of the most important economic partners for Estonia. “The goal of the visit by the business delegation is to strengthen cooperation between the creative industries and organisations in the two countries and to establish a basis for contacts and business opportunities in the future,” said Aulik.
The delegation assembled by the Ministry of Culture and Enterprise Estonia includes representatives from the following: Estonian Design Centre, Tallinn Film Wonderland, Tallink Group, PRFoods, Tallinn Music Week, Music Estonia, Telliskivi Creative City, GameFounders, Allianss Architects, Idea, Narva Gate, Telia Eesti, Brand Manual, Siena Capital Partners and the Arvo Pärt Centre, as well as the Narva city architect.
The visit is being co-financed by funding from the European Regional Development Fund’s measure for the development of creative industries.