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Secretary General Nõgene in the United Arab Emirates: Estonia’s rich culture is a powerful calling card that opens new markets for cross-sector collaboration

29. March 2018 - 15:27
At the meeting with Noura Al Kaabi, the Minister of Culture of the United Arab Emirates (on the left), Secretary General Nõgene presented the Minister with a scarf, created by the Estonian fashion designer Lilli Jahilo, who is currently actve on the AUE market. Photo: Estonian Ministry of Culture
At the meeting with Noura Al Kaabi, the Minister of Culture of the United Arab Emirates (on the left), Secretary General Nõgene presented the Minister with a scarf, created by the Estonian fashion designer Lilli Jahilo, who is currently actve on the AUE market. Photo: Estonian Ministry of Culture.

Paavo Nõgene, Secretary General of the Estonian Ministry of Culture, started a visit to the United Arab Emirates today. The purpose of the four-day visit is to promote cultural cooperation between the two countries.  

At the meeting with Noura Al Kaabi, the Minister of Culture of the United Arab Emirates, it was recognised that both countries have a great interest in developing cultural cooperation, and exchanging experiences related to culture, the creative economy, and extracurricular education.

“Estonia’s rich and unique culture is a powerful calling card that is opening new markets for cross-sector collaboration around the world,” said Secretary General Paavo Nõgene. “We also wish to open new doors for cooperative opportunities in the rapidly and dynamically developing United Arab Emirate for those active in our cultural fields and for creative entrepreneurs,” Nõgene affirmed.

At the meeting with the minister of culture, the United Arab Emirates’s wish to learn about Estonia’s system for supporting extracurricular activities and the preservations of its choir and folk dancing tradition was discussed. The topic of starting up residencies in various art genres and the possibility of drawing on the knowledge and assistance of Estonian conductors to create a United Arab Emirates’s youth symphony orchestra was also under discussion. Estonia, in turn, is interested in promoting art residencies, cooperation between professional cultural institutions, and companies in the creative economy in the United Arab Emirates’s market. Other topics included Estonia’s digital solutions and the possibility of starting flights between Dubai and Tallinn.  

Secretary General Paavo Nõgene also extended an invitation to the minister of culture to attend the jubilee Song and Dance Celebration called “My Fatherland is My Love” in Tallinn in 2019.

During his visit, Secretary General Nõgene will also meet with Sheikh Nahayan Mabarak Al Nahayan, who heads the Ministry of Culture, Youth, and Social Development, and representatives of several UAE cultural organisations. For example, meetings are planned with representatives of Abu Dhabi Classics, The Arts Center NYU Abu Dhabi and Abu Dhabi Festival, along with a visit to the Abu Dhabi Louvre.

Meetings are also planned with the organisers of Dubai Design Week and the representatives of the Dubai Design District, as well as with the owners and creative designer of the Gafla Jewellery, the leading jewellery brand in the Emirates. The Secretary General is also planning to meet with representatives of the Dubai Opera and the Dubai Concert Agency.

The Secretary General of the Ministry of Culture will be accompanied on the visit by Madli-Liis Parts, Adviser (Music) and Maimu Sibrits, Adviser for Cultural Export.

A Photo gallery of the meeting with Noura Al Kaabi, Minister of Culture of the United Arab Emirates is available HERE.    

 

More information

Maimu Sibrits

Adviser for Cultural Export, Ministry of Culture

628 2353

maimu.sibrits@kul.ee

 

 

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