The Ministry of Culture has allocated 11,000 euros to support the campaign of the feature film “1944” in its pursuits to win an Oscar for the Best Foreign Language Film. The American Academy of Motion Pictures Arts and Sciences will reveal the films that are chosen into the top five on January 14, 2016.
According to the Minister of Culture Indrek Saar, the state will support filmmakers and the team of the blockbuster “1944” to its best abilities. “An Estonian film is a worthy calling card for our country. The continuous popularity of “Tangerines” has increased public awareness of our country and our filmmakers. This is why it is important that we use all the opportunities we are given to introduce our film this year as well. Additionally, “1944” will help international audiences understand the meagre choices that the turbulent Estonian history has offered for our country and people,” Saar explained.
The producer of the feature film “1944” Kristian Taska noted that the opportunities created to recieve the Oscar created by “Tangerines” should not be wasted. “We have to do our best so that those across the ocean would also watch our films, be aware of our country, culture and history. It is hard to predict how far “1944” will go in the race towards an Oscar. Half of the success depends on the film and the other half on what topics are currently important and talked-about in America. Our task is to make our story visible with the help of this marvellous film by Elmo Nüganen,” Taska added.
The US campaign of “1944” is organised by a renown American public relations company JJPR. During the first round of the Oscar campaign, the film will have eight screenings in Hollywood, a reception for the members of the Film Academy, and advertisements will be published in Variety and Hollywood Reporter magazines. The Film Academy Committee will announce the candidates of five countries on January 14, 2016. Then the meritorious and active members of the Academy who have seen all five candidates will participate in the vote. The winners of the most prestigious awards in the world of films – the laureates of the Oscars of the American Academy of Motion Pictures Arts and Sciences, which will be given out for the 88th time this year, will be unveiled on February 28, 2016.
In addition to the Ministry of Culture, the Oscar journey of the Estonian film “1944” is also supported by the Ministry of Foreign Affairs and The Estonian Film Institute.