Tomorrow, on 27 November, representatives of film and audiovisual field, experts, policymakers and visionaries will gather in Tallinn for a two-day international visionary conference to discuss topical issues of the European media and film industry. The conference is organised within the framework of the Estonian Presidency of the EU Council and is opened by the Estonian Minister of Culture Indrek Saar.
The objective of the conference, organised by the Estonian Ministry of Culture at the Tallinn cinema Kino Kosmos IMAX is to assess the impact of technological changes on the EU audiovisual landscape. Leading experts and visionaries from the audiovisual sector will discuss where the contemporary media and film industries are headed long-term and how the development of business models and analysing of big data affect the industry as well as culture more broadly. The conference will also focus on new technologies such as virtual and augmented reality which may significantly impact the functioning of the entire sector in the near future.
Just like Skype changed telecom, Uber the taxi and Spotify the music industry, the audiovisual sector will most likely experience an impact on the similar scale in the near future, Mati Kaalep, Adviser for Audiovisual issues at the Estonian Ministry of Culture and one of the organisers of the conference explained. „It is already apparent that we cannot proceed in the old way. This is clearly illustrated by the exceptional ease of piracy, which in turn, affects the functioning of the entire audiovisual sector. If a film is not released sufficiently quickly in a given country, the consumers will find the opportunity to access it illegally on the Internet, and the effective enforcement of copyrights on a large scale becomes extremely complicated ,“ Kaalep said.
He added that the mediation of audiovisual content is only one of the great changes accompanying technological advances – the changes occurring in the mediums that enable content consumption may be just as great, including data collection about people’s consumption habits. „This , however, may be felt by the consumers as rather intrusive towards their rights. Are such techniques acceptable in the European cultural space and will it also impact our behaviour, or the content that we are provided in the future? During the conference, these and many other questions will be addressed in our discussions,“ Kaalep explained.
The conference will present an impressive line-up of renowned speakers. One of the main keynote speeches will be presented by Jeremy Darroch, the CEO of Sky Group; Barak Berkowitz, Director of Operations and Strategy at the MIT Media Lab; Efe Cakarel, the founder and CEO of MUBI, a company focused on the streaming of art-house films. The participants in the subsequent discussions will include, among others, representatives from Google, Netflix, the European Broadcasting Union (EBU), the Finnish Broadcasting Company (YLE), the European Commission and the European Film Agency Directors (EFADs). The conference will be closed with a keynote by Sir David Puttnam.
A visionary conference in audiovisual field entitled Pictured Futures: Connecting Content, Tech & Policy in Audiovisual Europe will take place on 27 and 28 November as part of the Estonian Presidency of the Council of the European Union, at the initiative of the Estonian Ministry of Culture and in cooperation with the Black Nights Film Festival and the Estonian Film Institute, supported by the European Commission and Enterprise Estonia. #picturedfutures #EU2017EE