The Minister of Culture Indrek Saar signed the directive on the measure of the creative sector, which states the conditions for raising awareness on creative industries, developing corresponding knowledge and skills, and for increasing cooperation with other sectors. The directive also authorises Enterprise Estonia (EAS) to carry out necessary activities on the basis of annual action plans.
Anu-Maaja Pallok, the Creative Industries Advisor at the Ministry of Culture, explained that in order to increase awareness, develop knowledge and skills, as well as to connect creative industries with other sectors, EAS as an implementer of activities will start by gathering ideas from development centres of creative industries and other representative organisations of creative persons and entrepreneurs.
“Suitable proposals are selected by keeping in mind that they should increase the abilities of entrepreneurs in creative industries in terms of achieving economic success in current market conditions and would increase the role of the creative aspect among the products and services offered by Estonian entrepreneurs,” explained Pallok. “The approach to the creative sector, culture and creative industries is becoming more horizontal, which means that more focus is placed on increasing the synergy of different sectors. Combining knowledge and skills that are characteristic to the creative sector with those of other sectors will help create innovative and smart solutions to modern societal challenges,” added Pallok.
According to the Creative Industries Programme Manager at EAS, Katre Purga, the main objective of EAS is to maximise the involvement of creative industries in drawing up action plans for the coming years. “Additionally, we promote activities that inspire using the products and services of the creative sector in other fields as well. The creative sector is somewhat similar to the IT sector, the benefits of which manifest in strengthening other sectors – or when its strongpoints are used for smart solutions in other sectors,” said Purga.
You can provide input for the action plan on the following website www.eas.ee/loomemajandus.
The development activities carried out on the basis of the directive receive support from the European Regional Development Fund. The total allocation for activities in the 2014-2020 budget period of The European Union is 3,900,000 euros.
Creative Industries Advisor